Maximizing Preschool Revenue through the Growing Trend of Drop-In Care

At Kinderlaunch Consulting, we understand the challenges preschool and childcare center operators face in staying competitive and meeting the evolving needs of families. One of the most exciting trends we’ve seen recently is the rise of drop-in care — a flexible childcare option that can significantly boost your revenue while giving parents the flexibility they need.

In this video, we explore why drop-in care is gaining traction in the childcare industry and how you can take advantage of this opportunity. Whether you’re considering adding drop-in care to your business model or looking to optimize your current offerings, this guide will help you understand the ins and outs of this growing trend.

What is Drop-In Care?

Drop-in care is a childcare service that allows parents to use care on an as-needed basis, without the commitment of a regular schedule. This option benefits both parents and childcare centers alike. Parents gain flexibility, while centers have the opportunity to maximize their use of space and resources.

There are two main types of drop-in care:

                •              Insider drop-in care: This is for families already enrolled in your preschool or childcare center. Parents can take advantage of this service when they need extra care, such as for occasional appointments or business travel.

                •              External drop-in care: This model allows non-enrolled families from the local community to use your services on a drop-in basis. This is a great way to attract new families and fill gaps in your schedule.

Maximizing Revenue with Drop-In Care

Adding drop-in care to your preschool or childcare center can create a significant new revenue stream. But how do you ensure it’s profitable? Here are a few strategies:

                1.           Pricing Strategies: Setting the right pricing for drop-in care is crucial to ensure it’s a win-win for both your business and your clients. For the flexible service of last-minute care without commitment schools can command a 15 – 20% tuition premium.

                2.            Attracting Families: Effective marketing is key to filling your drop-in care slots. Use social media, email newsletters, and share on your tours to get the word out to both enrolled families and potential new clients. Also, you can consider joining established drop-in care programs through companies like Care.com that send interested clients to local schools in their network.